We Zag! Sometimes we Zig too (when the world is zagging).
What do we do? In a nutshell, WDA Automotive Marketing makes people want to buy your ‘stuff’.
We do this by creating differentiation and stand-out, and by properly leveraging the one thing which makes every Automotive business unique – its brand.
Does your brand clearly position your business? Does it give real stand-out in the marketplace? Does it convey how you’re different from your competition? And does it give your customers reasons to buy from you that they can’t get elsewhere?
Effective branding should be at the heart of your automotive marketing strategy, because it directly drives business. Which is why it’s something we always try and get a good handle on before taking a clients’ message to market. And the reason you will never find us telling clients to ‘build a new website’, ‘create an app’ or ‘launch a social media campaign’ – without first ensuring a strongly differentiated brand foundation is in place.
If it already exists (like with our client Yamaha), we’ll properly protect and leverage it; if it needs re-discovering (as with our MER re-brand), we’ll bring it to the fore; and if it doesn’t exist (ie ARMR Moto), we’ll create it.
Only then will we take your message to market. And we’ll do so in a way that maximises your investment by utilising the right mix of media – not by suggesting you ‘do digital’ just because that suits our own internal agency resources and profitability. Instead we’ll suggest what’s right for you and your brand – meaning what’s likely to maximise the return on your marketing investment.
WDA’s unique Brand Marketing approach has transformed Automotive businesses of all kinds across a wide range of sectors, from small start-ups right through to PLC’s and multinationals.
Brand positioning and brand strategy consultation
Creation of brand visual identities and brand guideline documentation
Creating striking, original and highly engaging campaigns, taken to market digitally, socially and tangibly.
• In-house web design, build and hosting services.
• Digital campaign planning and implementation
• Video production and editing
• Mobile development
• Social media campaign planning and implementation
• Social media training
• App development and implementation
• Design and production of printed collateral
• Planning and implementation of show and events
• Retail and in-store promotions
• Award winning advertising