WDA Review of Automechanika Birmingham,

Automechanika 2017

WDA were in attendance again at this years Automechanika 2017 show and were impressed by both the quality of exhibitors and the events and activities provided for visitors. 2017 saw a host of positive changes including re-location to bigger halls, new workshop training zones and an enhanced AM seminar programme. The investment seems to have […]

Mercedes Benz - Brand Agency Derby

How Mercedes use brand evolution to triumph over their rivals.

Mercedes is a brand which many might initially consider doesn’t need to update. However, since its launch in 1901, Mercedes has subtly yet continuously developed and evolved its brand to the point today where it is not only arguably the strongest Automotive brand in the world, but one of the strongest in any market. In fact in the […]

Gemma Lovett & Matt King Join WDA Automotive

Gemma Lovett & Matt King join WDA

WDA are delighted to announce the appointment of one of Derby’s best known and loved Agency Superstars – Miss Gemma Lovett.  Finalist in the Fastest 40 Awards Most Creative People in the East Midlands category, Gemma had a long spell as Director at a local agency and joins WDA for a fresh new challenge and […]


“Agencies are critical” according to Facebook’s marketing chief.

Media and creative agencies have a “critical” role to play in Facebook’s future plans, according to global marketing leader Carolyn Everson. Everson, Facebook’s vice president of global marketing, said 80% of her time is dedicated to helping both advertisers and agencies understand how to get the best out of the new opportunities unfolding across the […]


See us at Expo this weekend

WDA to host marketing workshop at next weeks EXPO 2012 show. WDA have been invited to run a Marketing Knowledge Shop at Europe’s biggest trade motorcycle show – Expo 2012, which opens for business at the NEC exhibition centre this Sunday 22nd January. A select panel of professional partners will give free impartial advice at […]


Silkolene television advert launched

WDA have just finished a new television commercial commissioned by Fuchs Silkolene to promote its high performance Pro 4 Energy motorcycle oil. This commercial was first aired on the big screens at round 10 of the MCE British Superbike Championship held at Donington park this month, and will be run extensively on Motors TV.  WDA will […]