13
Jun
WDA Review of Automechanika Birmingham,

Automechanika 2017

WDA were in attendance again at this years Automechanika 2017 show and were impressed by both the quality of exhibitors and the events and activities provided for visitors. 2017 saw a host of positive changes including re-location to bigger halls, new workshop training zones and an enhanced AM seminar programme. The investment seems to have […]

27
Apr
Mercedes Benz - Brand Agency Derby

How Mercedes use brand evolution to triumph over their rivals.

Mercedes is a brand which many might initially consider doesn’t need to update. However, since its launch in 1901, Mercedes has subtly yet continuously developed and evolved its brand to the point today where it is not only arguably the strongest Automotive brand in the world, but one of the strongest in any market. In fact in the […]

26
Apr
Gemma Lovett & Matt King Join WDA Automotive

Gemma Lovett & Matt King join WDA

WDA are delighted to announce the appointment of one of Derby’s best known and loved Agency Superstars – Miss Gemma Lovett.  Finalist in the Fastest 40 Awards Most Creative People in the East Midlands category, Gemma had a long spell as Director at a local agency and joins WDA for a fresh new challenge and […]

17
Mar
samco_connected

REBRAND HELPS SAMCO RECONNECT WITH ITS AUDIENCE

WDA are proud to announce our rebrand of a motorsport giant is starting to pay dividends as the new brand positioning and brand visual identity we created starts to roll out across multiple marketing touch points. SamcoSport is the world leader in high performance silicone hoses, having been the number one choice for serious motorsport teams, tuners […]

03
Mar
yamaha

Yamaha Ad Campaign Launched

WDA have been commissioned to create a new Yamaha Ad Campaign to capitalise on the media storm created by their new Yamaha MT09 Tracer. The bike received rave reviews from the World’s assembled press at launch in Málaga Spain, the latest model variant of Europe’s third best selling motorcycle; and a very important model for the brand here […]

18
Jun

New ‘creative light’ to be shed on the region’s legal services sector

Following a competitive 4 way pitch, Smith Partnership have appointed WDA Marketing to help to drive their existing and new business development. Finalists in the Creative Industries Business of the Year category of the Derby Telegraph Business Awards, WDA were awarded the business having identified new strategic and tactical marketing ideas and brand development thinking […]

16
Jun
mer

20% sales increase adds further shine to WDA’s MERticulous car care ‘brand driven marketing’ strategy

Following WDA’s highly successful 2013 brand re-positioning and re-launch of premium car care brand MER ‘Auto Shine’ Technologie, this years integrated marketing and advertising campaign encourages car owners to ‘Be MERticulous’, and is already showing further sales growth with early year on year sales up 20% in main retailer Halfords. Having seen several competitor brands try to […]