Why effective branding drives sales

Running a creative agency, everyday we’re brainstorming ideas, designing ad campaigns, writing copy, taking photographs, building websites – and so on. However, we’re probably best known for branding. Working with clients, we create new brands, build them and reposition them. Branding is regarded by some (me included) as the most important weapon in the marketeers […]


Converting Britain’s bikers to The Dark Side…

Yamaha shook up the world of motorcycling at last years Motorcycle Live! show, with the launch of multiple brand new models, spearheaded by the MT – a revolutionary new range featuring compact new chassis designs and super high-torque 3-cylinder engines. More than just heralding a new era in motorcycle design and development, MT was the jumping off point for a […]


20% sales increase adds further shine to WDA’s MERticulous car care ‘brand driven marketing’ strategy

Following WDA’s highly successful 2013 brand re-positioning and re-launch of premium car care brand MER ‘Auto Shine’ Technologie, this years integrated marketing and advertising campaign encourages car owners to ‘Be MERticulous’, and is already showing further sales growth with early year on year sales up 20% in main retailer Halfords. Having seen several competitor brands try to […]


WDA appoints Julia Molcanova

WDA are delighted to welcome Julia Molcanova on board. Julia is a strong all round Creative Designer who will support the studio principally on digital media projects. Julia brings a wealth of design skills to the team. Additionally she has very strong illustrative skills and has already been found adorning the famous WDA blackboard with her drawings. She […]


First MER Video released by WDA

WDA announced last month that we had been commissioned to produce a series of videos to support our rebranding of Farécla’s famous MER brand, and we are proud to reveal the first which was released over the weekend ahead of next weeks Easter break – a key time for car care sales. WDA conceptualised, storyboarded and produced […]

WIM Rolls Royce

WDA gives MER the Über brand treatment!

WDA have just completed a major rebrand of the MER car care brand. Intended to put the famous range back on the map, the big changeover happened last month with an online reveal to existing MER customers and the launch of an all new website: www.merproducts.com As we publish this post, major retail partner Halfords will […]


“Agencies are critical” according to Facebook’s marketing chief.

Media and creative agencies have a “critical” role to play in Facebook’s future plans, according to global marketing leader Carolyn Everson. Everson, Facebook’s vice president of global marketing, said 80% of her time is dedicated to helping both advertisers and agencies understand how to get the best out of the new opportunities unfolding across the […]