WDA launch Metzeler Dealer Campaign

WDA launch Metzeler Dealer Campaign to promote its MCN tyre test winning ’Tec products, comprising digital advertising, and various in-store promotional materials. WDA have been involved with the amazing ‘Tec range since 2004 when we were commissioned by parent company Pirelli to deliver a strategic repositioning of the Metzeler brand in the UK as a pilot […]

WIM Rolls Royce

WDA dishes out 6 of the best!

Introducing the six hottest tyres in the world… WDA remains right at the centre of the hottest news in the tyre market this month, which continues to be dominated by Pirelli’s partnership with the greatest automotive roadshow on earth – F1. Followed annually by some 600 million fans, the automotive premiership’s much publicised mono tyre deal […]

WIM Cycle Derby

WDA announce Pirelli F1 deal to P Zero Club.

Published by WDA, the official P Zero club magazine goes out to an exclusive group of prestige and performance car drivers who insist on the finer things in life; and it’s WDA’s job to ensure that we engage this readership with fresh and interesting news, informative features and stylish design. Hot off the press, the […]


Pirelli boss reveals why it is returning to F1

The head of motorsport for Pirelli has revealed what drove the Italian tyres manufacturer to return to Formula One after a 20 year break. Paul Hembery, Motorsport Director for the tyres company, said: “The opportunity presented itself for us to come back to Formula One under changed commercial realities and to reinforce Pirelli’s reputation as […]