WDA launch Metzeler Dealer Campaign

WDA launch Metzeler Dealer Campaign to promote its MCN tyre test winning ’Tec products, comprising digital advertising, and various in-store promotional materials. WDA have been involved with the amazing ‘Tec range since 2004 when we were commissioned by parent company Pirelli to deliver a strategic repositioning of the Metzeler brand in the UK as a pilot […]

WIM Rolls Royce

Motorrad trumpets Metzeler victory

Metzeler Roadtec™ Z8 Interact could be considered a bit of an elephant in the room, as it is the tyre none of the competition really want to acknowledge exists. Chiefly because it is widely regarded as the best real world tyre for British roads, and the clear choice when the going gets wet. Now that reputation has […]