20% sales increase adds further shine to WDA’s MERticulous car care ‘brand driven marketing’ strategy

Following WDA’s highly successful 2013 brand re-positioning and re-launch of premium car care brand MER ‘Auto Shine’ Technologie, this years integrated marketing and advertising campaign encourages car owners to ‘Be MERticulous’, and is already showing further sales growth with early year on year sales up 20% in main retailer Halfords. Having seen several competitor brands try to […]


WDA client goes on the run.

WDA are pleased to add another children’s charity to our continued support for the NSPCC this month, although indirectly through sponsorship of a clients quest to complete her first London Marathon. Farecla marketing supremo Donna Howard will run for CLIC Sargent – the UK’s leading cancer charity for children, young people, and their families. Already up […]

WDA Recruiting

WDA and MER smash targets at Goodwood – and raise £1200.00 for Disabled Motorists UK to boot!

Goodwood Festival of Speed 11-14th July 2013 For the past couple of months WDA have been busy working alongside MER Auto Shine Technologie, gearing up for their first official public outing since the re-brand at Goodwood’s prestigious Festival of Speed. 50% More visitors Weʼre pleased to say the event was a massive success, with 50% […]

WIM Rolls Royce

WDA gives MER the Über brand treatment!

WDA have just completed a major rebrand of the MER car care brand. Intended to put the famous range back on the map, the big changeover happened last month with an online reveal to existing MER customers and the launch of an all new website: www.merproducts.com As we publish this post, major retail partner Halfords will […]