16
Jun
Yamaha Marketing Campaign | WDA Automotive

WDA helps bikers get revved up about Yamaha

WDA have been involved again in supporting promotions of the 2017 Yamaha Tour. Originally dubbed the ‘Darkside Tour’ and focussed on the incredibly popular MT range, this year Yamaha have broadened the appeal by including more models showcasing the Supersport, Sport-Tour and Heritage, plus A1 and A2 license qualifying machines aimed at those looking for their […]

27
Apr
Mercedes Benz - Brand Agency Derby

How Mercedes use brand evolution to triumph over their rivals.

Mercedes is a brand which many might initially consider doesn’t need to update. However, since its launch in 1901, Mercedes has subtly yet continuously developed and evolved its brand to the point today where it is not only arguably the strongest Automotive brand in the world, but one of the strongest in any market. In fact in the […]

26
Apr
Gemma Lovett & Matt King Join WDA Automotive

Gemma Lovett & Matt King join WDA

WDA are delighted to announce the appointment of one of Derby’s best known and loved Agency Superstars – Miss Gemma Lovett.  Finalist in the Fastest 40 Awards Most Creative People in the East Midlands category, Gemma had a long spell as Director at a local agency and joins WDA for a fresh new challenge and […]

17
Mar
samco_connected

REBRAND HELPS SAMCO RECONNECT WITH ITS AUDIENCE

WDA are proud to announce our rebrand of a motorsport giant is starting to pay dividends as the new brand positioning and brand visual identity we created starts to roll out across multiple marketing touch points. SamcoSport is the world leader in high performance silicone hoses, having been the number one choice for serious motorsport teams, tuners […]

03
Mar
yamaha

Yamaha Ad Campaign Launched

WDA have been commissioned to create a new Yamaha Ad Campaign to capitalise on the media storm created by their new Yamaha MT09 Tracer. The bike received rave reviews from the World’s assembled press at launch in Málaga Spain, the latest model variant of Europe’s third best selling motorcycle; and a very important model for the brand here […]

18
Jun

New ‘creative light’ to be shed on the region’s legal services sector

Following a competitive 4 way pitch, Smith Partnership have appointed WDA Marketing to help to drive their existing and new business development. Finalists in the Creative Industries Business of the Year category of the Derby Telegraph Business Awards, WDA were awarded the business having identified new strategic and tactical marketing ideas and brand development thinking […]

16
Jun
mer

20% sales increase adds further shine to WDA’s MERticulous car care ‘brand driven marketing’ strategy

Following WDA’s highly successful 2013 brand re-positioning and re-launch of premium car care brand MER ‘Auto Shine’ Technologie, this years integrated marketing and advertising campaign encourages car owners to ‘Be MERticulous’, and is already showing further sales growth with early year on year sales up 20% in main retailer Halfords. Having seen several competitor brands try to […]

15
May
award

WDA finalists for Creative Industries Business of the Year Award

WDA are proud to be announced as finalists for the Derby Telegraph Creative Industries Business of the Year Award. The awards will recognise the achievements of top-performing and innovative businesses and individuals who are putting the region on the map, the Creative Industries playing a critical role within that as the City of Derby continues to […]

26
Sep

FACT: Strong Brands Drive B2B Markets

To stay alive and flourish in highly competitive environments, business-to-business (B2B) companies spend more time and money on R&D. Suppliers focus on making their products smarter, faster, and smaller, and more cost-effective and reliable, than the competition. They also find ways to improve and add services so that they provide customers with a complete and […]

25
Apr

A moving performance for Yamaha…

WDA are pleased to announce the start of a collaboration with Yamaha Motor (UK) following the successful launch of their 2013 motorcycle marketing campaign. Devised and created by WDA, the campaign takes a subtle new direction in-line with Yamaha’s new global strategy to move promotional communications away from product and more towards brand. Delivered through […]