17
Mar
samco_connected

REBRAND HELPS SAMCO RECONNECT WITH ITS AUDIENCE

WDA are proud to announce our rebrand of a motorsport giant is starting to pay dividends as the new brand positioning and brand visual identity we created starts to roll out across multiple marketing touch points. SamcoSport is the world leader in high performance silicone hoses, having been the number one choice for serious motorsport teams, tuners […]

03
Mar
yamaha

Yamaha Ad Campaign Launched

WDA have been commissioned to create a new Yamaha Ad Campaign to capitalise on the media storm created by their new Yamaha MT09 Tracer. The bike received rave reviews from the World’s assembled press at launch in Málaga Spain, the latest model variant of Europe’s third best selling motorcycle; and a very important model for the brand here […]

18
Jun

New ‘creative light’ to be shed on the region’s legal services sector

Following a competitive 4 way pitch, Smith Partnership have appointed WDA Marketing to help to drive their existing and new business development. Finalists in the Creative Industries Business of the Year category of the Derby Telegraph Business Awards, WDA were awarded the business having identified new strategic and tactical marketing ideas and brand development thinking […]

16
Jun
mer

20% sales increase adds further shine to WDA’s MERticulous car care ‘brand driven marketing’ strategy

Following WDA’s highly successful 2013 brand re-positioning and re-launch of premium car care brand MER ‘Auto Shine’ Technologie, this years integrated marketing and advertising campaign encourages car owners to ‘Be MERticulous’, and is already showing further sales growth with early year on year sales up 20% in main retailer Halfords. Having seen several competitor brands try to […]

15
May
award

WDA finalists for Creative Industries Business of the Year Award

WDA are proud to be announced as finalists for the Derby Telegraph Creative Industries Business of the Year Award. The awards will recognise the achievements of top-performing and innovative businesses and individuals who are putting the region on the map, the Creative Industries playing a critical role within that as the City of Derby continues to […]

26
Sep

FACT: Strong Brands Drive B2B Markets

To stay alive and flourish in highly competitive environments, business-to-business (B2B) companies spend more time and money on R&D. Suppliers focus on making their products smarter, faster, and smaller, and more cost-effective and reliable, than the competition. They also find ways to improve and add services so that they provide customers with a complete and […]

25
Apr

A moving performance for Yamaha…

WDA are pleased to announce the start of a collaboration with Yamaha Motor (UK) following the successful launch of their 2013 motorcycle marketing campaign. Devised and created by WDA, the campaign takes a subtle new direction in-line with Yamaha’s new global strategy to move promotional communications away from product and more towards brand. Delivered through […]

07
Apr

All change for exciting auto accessory brand

WDA were pleased to deliver a new brand into the Automotive market this month: Travall. Travall is the Automotive Aftermarket division of ASG Group Limited. Operating from its own dedicated facility, Travall creates a wide range of vehicle and leisure accessories such as Dog Guards, Load Separators, Vehicle Side Pipes and Universal Waterproof Seat Covers. […]