16
Jun
mer

20% sales increase adds further shine to WDA’s MERticulous car care ‘brand driven marketing’ strategy

Following WDA’s highly successful 2013 brand re-positioning and re-launch of premium car care brand MER ‘Auto Shine’ Technologie, this years integrated marketing and advertising campaign encourages car owners to ‘Be MERticulous’, and is already showing further sales growth with early year on year sales up 20% in main retailer Halfords. Having seen several competitor brands try to […]