02
Sep
scorpion_bike2

SCORPION EXHAUSTS CAMPAIGN DOES POWER OF GOOD

Launched this summer, ‘Powerful World’ is the latest high-impact Scorpion exhausts campaign. Part of Scorpion’s long term strategy to reinforce its unique brand advantage within the fast moving aftermarket sector, the campaign is currently rolling out to a fantastic reception across the company’s global markets. “Scorpion’s audience by definition have an insatiable appetite for the next big thing.” […]

28
Jun
dont-wing-it

YAMAHA CAMPAIGN: DON’T WING IT!

WDA entrusted with new Yamaha campaign to drive sales of their amazing NMax scooter. Whilst entry level in price the NMax is very much premium in quality with many sector-leading features like ABS. Having scooped MCN’s best scooter accolade, Yamaha definitely didn’t want this exciting machine to be overlooked, especially when compared against the ‘market leader’ […]

16
Jun
mer

20% sales increase adds further shine to WDA’s MERticulous car care ‘brand driven marketing’ strategy

Following WDA’s highly successful 2013 brand re-positioning and re-launch of premium car care brand MER ‘Auto Shine’ Technologie, this years integrated marketing and advertising campaign encourages car owners to ‘Be MERticulous’, and is already showing further sales growth with early year on year sales up 20% in main retailer Halfords. Having seen several competitor brands try to […]

25
Apr

A moving performance for Yamaha…

WDA are pleased to announce the start of a collaboration with Yamaha Motor (UK) following the successful launch of their 2013 motorcycle marketing campaign. Devised and created by WDA, the campaign takes a subtle new direction in-line with Yamaha’s new global strategy to move promotional communications away from product and more towards brand. Delivered through […]