27
Apr
Mercedes Benz - Brand Agency Derby

How Mercedes use brand evolution to triumph over their rivals.

Mercedes is a brand which many might initially consider doesn’t need to update. However, since its launch in 1901, Mercedes has subtly yet continuously developed and evolved its brand to the point today where it is not only arguably the strongest Automotive brand in the world, but one of the strongest in any market. In fact in the […]

26
Apr
Gemma Lovett & Matt King Join WDA Automotive

Gemma Lovett & Matt King join WDA

WDA are delighted to announce the appointment of one of Derby’s best known and loved Agency Superstars – Miss Gemma Lovett.  Finalist in the Fastest 40 Awards Most Creative People in the East Midlands category, Gemma had a long spell as Director at a local agency and joins WDA for a fresh new challenge and […]

04
Nov
bikers

Converting Britain’s bikers to The Dark Side…

Yamaha shook up the world of motorcycling at last years Motorcycle Live! show, with the launch of multiple brand new models, spearheaded by the MT – a revolutionary new range featuring compact new chassis designs and super high-torque 3-cylinder engines. More than just heralding a new era in motorcycle design and development, MT was the jumping off point for a […]

18
Jun

New ‘creative light’ to be shed on the region’s legal services sector

Following a competitive 4 way pitch, Smith Partnership have appointed WDA Marketing to help to drive their existing and new business development. Finalists in the Creative Industries Business of the Year category of the Derby Telegraph Business Awards, WDA were awarded the business having identified new strategic and tactical marketing ideas and brand development thinking […]

16
Jun
mer

20% sales increase adds further shine to WDA’s MERticulous car care ‘brand driven marketing’ strategy

Following WDA’s highly successful 2013 brand re-positioning and re-launch of premium car care brand MER ‘Auto Shine’ Technologie, this years integrated marketing and advertising campaign encourages car owners to ‘Be MERticulous’, and is already showing further sales growth with early year on year sales up 20% in main retailer Halfords. Having seen several competitor brands try to […]

15
May
award

WDA finalists for Creative Industries Business of the Year Award

WDA are proud to be announced as finalists for the Derby Telegraph Creative Industries Business of the Year Award. The awards will recognise the achievements of top-performing and innovative businesses and individuals who are putting the region on the map, the Creative Industries playing a critical role within that as the City of Derby continues to […]