25
Feb
brands

Brands need to know their purpose and what they aspire to be

Kinship is everywhere. It’s empathy in action: a hug, a comforting word, the backbone of a friendship. Kinship is fundamentally selfless, intrinsically rewarding, a vital and extremely human part of being, well, a human being. Kinship requires work, and while people inherently are driven by it, brands are not individuals and often do a poor […]

14
Feb

Spreading a little Porsche Love on Valentines Day

We are struggling to believe that the Chinese weren’t keen on a 911’s engine note, and the ‘musical engines’ idea is not new (Honda and Top Gear spring to mind) but Porsche have leveraged the core Happy Birthday Revs idea through social media very well. It’s not always easy for brands to envisage how traditional […]

05
Feb

WDA client goes on the run.

WDA are pleased to add another children’s charity to our continued support for the NSPCC this month, although indirectly through sponsorship of a clients quest to complete her first London Marathon. Farecla marketing supremo Donna Howard will run for CLIC Sargent – the UK’s leading cancer charity for children, young people, and their families. Already up […]

25
Apr

A moving performance for Yamaha…

WDA are pleased to announce the start of a collaboration with Yamaha Motor (UK) following the successful launch of their 2013 motorcycle marketing campaign. Devised and created by WDA, the campaign takes a subtle new direction in-line with Yamaha’s new global strategy to move promotional communications away from product and more towards brand. Delivered through […]

25
Mar

First MER Video released by WDA

WDA announced last month that we had been commissioned to produce a series of videos to support our rebranding of Farécla’s famous MER brand, and we are proud to reveal the first which was released over the weekend ahead of next weeks Easter break – a key time for car care sales. WDA conceptualised, storyboarded and produced […]

05
Mar

What’s super about YOUR brand’?

Based upon the opinions of leading marketing experts, business professionals and British consumers, Superbrands’ eagerly awaited annual league table of the UK’s strongest brands has just been published. Whilst luxury watch brand Rolex was a surprise winner ahead of the likes of Facebook, google and Coca-Cola, it was of course the Automotive brands which were of most interest to WDA. In […]