01
Dec
Suzuki Motorcycle Live

Motorcycle Live 2016 Roundup from WDA Automotive

WDA enjoyed a fantastic Motorcycle Live this year, incorporating a record breaking 24 meetings over 3 days(!) – while still managing to take in and enjoy the distractions. The e-bikes scene continues to build with demo laps on offer from Kuberg. For those who have never seen e-bikes in action, the almost total silence is a little […]

22
Nov
M-Sport appoints WDA

M-Sport appoints WDA for branding project

WDA are delighted to announce an exciting new collaboration with one of the World’s leading motorsport teams M-Sport. Whilst agreements prevent details being announced at this point in time, the commission is to deliver a strategic branding project. The outputs are likely to be revealed early next year at the Autosport show. Founded by former British Rally […]

04
Oct
metzeler_01_campaign_ipad

WDA launch Metzeler Dealer Campaign

WDA launch Metzeler Dealer Campaign to promote its MCN tyre test winning ’Tec products, comprising digital advertising, and various in-store promotional materials. WDA have been involved with the amazing ‘Tec range since 2004 when we were commissioned by parent company Pirelli to deliver a strategic repositioning of the Metzeler brand in the UK as a pilot […]

02
Sep
scorpion_bike2

SCORPION EXHAUSTS CAMPAIGN DOES POWER OF GOOD

Launched this summer, ‘Powerful World’ is the latest high-impact Scorpion exhausts campaign. Part of Scorpion’s long term strategy to reinforce its unique brand advantage within the fast moving aftermarket sector, the campaign is currently rolling out to a fantastic reception across the company’s global markets. “Scorpion’s audience by definition have an insatiable appetite for the next big thing.” […]

28
Jun
dont-wing-it

YAMAHA CAMPAIGN: DON’T WING IT!

WDA entrusted with new Yamaha campaign to drive sales of their amazing NMax scooter. Whilst entry level in price the NMax is very much premium in quality with many sector-leading features like ABS. Having scooped MCN’s best scooter accolade, Yamaha definitely didn’t want this exciting machine to be overlooked, especially when compared against the ‘market leader’ […]

11
Apr
wda-hiring-image1

We are hiring!

We are on the look out for talented designers to join our growing city centre agency. Our award-winning portfolio of work includes campaigns for the likes of Yamaha, Bentley and a raft of interesting local clients. Your passion for creating great concepts alongside highly polished brand design will be evident in your portfolio. You should […]

17
Mar
samco_connected

REBRAND HELPS SAMCO RECONNECT WITH ITS AUDIENCE

WDA are proud to announce our rebrand of a motorsport giant is starting to pay dividends as the new brand positioning and brand visual identity we created starts to roll out across multiple marketing touch points. SamcoSport is the world leader in high performance silicone hoses, having been the number one choice for serious motorsport teams, tuners […]

18
Jan
vw-ads-1

VW challenges Shell as world’s ‘most hated’ brand after emissions scandal

The emissions scandal has propelled Volkswagen to the fourth spot in a list of brands most hated by NGOs, while Shell retains the top place. Energy companies dominate the list of the most criticised companies in the world.Shell’s Artic drilling plans made it a particular target for criticism in 2015, according to research by NGO […]