Yamaha Marketing Campaign | WDA Automotive

WDA helps bikers get revved up about Yamaha

WDA have been involved again in supporting promotions of the 2017 Yamaha Tour. Originally dubbed the ‘Darkside Tour’ and focussed on the incredibly popular MT range, this year Yamaha have broadened the appeal by including more models showcasing the Supersport, Sport-Tour and Heritage, plus A1 and A2 license qualifying machines aimed at those looking for their […]

WDA Review of Automechanika Birmingham,

Automechanika 2017

WDA were in attendance again at this years Automechanika 2017 show and were impressed by both the quality of exhibitors and the events and activities provided for visitors. 2017 saw a host of positive changes including re-location to bigger halls, new workshop training zones and an enhanced AM seminar programme. The investment seems to have […]

Mercedes Benz - Brand Agency Derby

How Mercedes use brand evolution to triumph over their rivals.

Mercedes is a brand which many might initially consider doesn’t need to update. However, since its launch in 1901, Mercedes has subtly yet continuously developed and evolved its brand to the point today where it is not only arguably the strongest Automotive brand in the world, but one of the strongest in any market. In fact in the […]

Gemma Lovett & Matt King Join WDA Automotive

Gemma Lovett & Matt King join WDA

WDA are delighted to announce the appointment of one of Derby’s best known and loved Agency Superstars – Miss Gemma Lovett.  Finalist in the Fastest 40 Awards Most Creative People in the East Midlands category, Gemma had a long spell as Director at a local agency and joins WDA for a fresh new challenge and […]

Suzuki Motorcycle Live

Motorcycle Live 2016 Roundup from WDA Automotive

WDA enjoyed a fantastic Motorcycle Live this year, incorporating a record breaking 24 meetings over 3 days(!) – while still managing to take in and enjoy the distractions. The e-bikes scene continues to build with demo laps on offer from Kuberg. For those who have never seen e-bikes in action, the almost total silence is a little […]

M-Sport appoints WDA

M-Sport appoints WDA for branding project

WDA are delighted to announce an exciting new collaboration with one of the World’s leading motorsport teams M-Sport. Whilst agreements prevent details being announced at this point in time, the commission is to deliver a strategic branding project. The outputs are likely to be revealed early next year at the Autosport show. Founded by former British Rally […]


WDA launch Metzeler Dealer Campaign

WDA launch Metzeler Dealer Campaign to promote its MCN tyre test winning ’Tec products, comprising digital advertising, and various in-store promotional materials. WDA have been involved with the amazing ‘Tec range since 2004 when we were commissioned by parent company Pirelli to deliver a strategic repositioning of the Metzeler brand in the UK as a pilot […]



Launched this summer, ‘Powerful World’ is the latest high-impact Scorpion exhausts campaign. Part of Scorpion’s long term strategy to reinforce its unique brand advantage within the fast moving aftermarket sector, the campaign is currently rolling out to a fantastic reception across the company’s global markets. “Scorpion’s audience by definition have an insatiable appetite for the next big thing.” […]