07
Oct

“Lemon’s, Volkswagen’s. Always have been”

Actually ‘Lemon’ is a classic VW advert created in a time when their ‘think small’ campaign was voted best of all time by Ad Age, (and even referenced by Don Draper in Mad Men!) Their unconventional advertising campaigns which turned seeming faults into benefits was a major hit. It was these early campaigns that laid the foundations […]

01
Oct
scorpion-cover-page

BRAND NEW SCORPION!

With this latest promotional campaign WDA, have brought the real essence of Red Power to the fore. The completely original concept being that it champions the ‘business end’ of the product – the STINGER – where the noise, heat, flames, and smoke are all emitted from. WDA’s strategic insight was to visibly link the Scorpion [...]